![]() ![]() These might include email click-through, customer lifetime value and subscription rate. If your weekly and bi-weekly metrics have proven that your business is healthy and surviving, these quarterly metrics will be the long-tail activities that demonstrate that your business is flourishing and growing. Quarterly metrics are the most strategic, at least as defined by these time periods. These monthly metrics might include email open rate, multichannel engagement, reach and add-to-cart abandonment, as well as other micro-conversions. Monthly metrics require a longer data window due to traffic patterns or, more likely, your own marketing patterns. These bi-weekly metrics might include AOV, cost per acquisition (CPA) and shopping cart abandonment. Zooming out from your weekly metrics, bi-weekly metrics are those best suited for larger sample sizes, less influenced by any variations that may occur within a given week. Examples might include website traffic, social media engagement and impressions. ![]() Some metrics should be checked on a weekly basis to ensure that the state of your business is healthy. The answer is the same as when asked, “How much does a red car cost?” How Often Should I Check My Ecommerce Metrics?Īs we move into our list of recommended ecommerce metrics, you might be wondering how often you should check your metrics? However, those metrics don't always sing an ecommerce song, which has led to the development of further insightful, actionable, ecommerce-focused metrics.īefore we get to the key metrics that can improve your store's performance, it is crucial to understand what metrics are and what you should be looking for. In fact, according to a study by Statista, the following are the primary metrics used by retailers to measure personalization initiatives and their success: Measurements and terms such as Google Analytics, visitors, pages per visit, bounce rate, time on site, and conversion rate are increasingly common. This visibility into your digital comings and goings has long been an industry unto itself, practically from the beginning of digital marketing itself. You may not know precisely how many people came to your restaurant after seeing an ad in the community newspaper, but you do know how many people came to your site by clicking on a banner ad. You can't tell exactly how many people see your billboard along the road, but you can see the number of people coming to your website. In comparison to other marketing channels, digital marketing offers far more visibility to behaviors and actions. Whether you're a high school math teacher, an NFL scout or a digital marketer, metrics are how we all observe performance and make decisions. Everyone wants them, and everyone needs them. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |